Marketing Plan

Day 1

• Listings is entered into Multiple Listing Service
• FOR SALE sign is installed at property
• Electronic key box is installed at property
• Photo Fact Sheet is created
• Listing is added to office duty master file
• Ads are created and submitted to local newspapers
• Ad is created and submitted for Nashville Homes Magazine

Week 1

• Copies of all important documents are mailed to homeowner
• Point of Purchase display is set up in the home consisting of the Home Book, Photo Fact Sheets and business cards
• Digital Pictures are made for the Internet
• Listing placed on Internet on the Realtors Information Network www.REALTOR.com
• Listing placed on website www.LINDAHACKETT.net
• Multiple photos are uploaded onto MLS
• Photo ad appears in the local newspapers
• Copies of ads are mailed to homeowner
• Progress on the sale of the home in entered on website for review by the homeowner

Week 2

• Feedback on property showing and sale progress
• Photo ad appears in Nashville Homes Magazine
• Photo ad appears in local newspapers
• Photo fact sheets are restocked (as needed)
• Copies of ads are mailed to homeowner
  Customer Workstation is updated for the homeowner’s review

Week 3

• Open House is held (optional)
• Review comments from showing agents with homeowner
• Photo ad appears in local newspapers
• Copies of ads are mailed to homeowner

Week 4

• One-month market review with homeowner.Discuss recent area sales, review marketing strategies, compare competing homes in the area, etc.
• Determine best marketing mix based on 1st month’s results and feedback

*All Ad publication dates are subject to advertising deadlines